“A MILE OF TAPE”

INTERACT WITH “A MILE OF TAPE” AT THE BLUE LINE GALLERY

Artist Danny Scheible Stretches Tape and Imagination

ROSEVILLE, Calif., June 29, 2010—The Blue Line Gallery, in conjunction with 3M, is proud to present "A Mile of Tape," an interactive installation by Sacramento artist Danny Scheible.

“A Mile of Tape” is a contemporary take off on the 1942 "Mile of String" created by Marcel Duchamp, whose insightful probing of the boundaries of art continues to resonate with artists generations later. Danny Scheible’s installation at the Blue Line Gallery will consist entirely of tape donated by the 3M company. It will include an interactive opportunity for visitors to help install a mile of ScotchBlue™ Painter’s Tape meandering across the gallery walls, floor and ceiling, as well as a large masking tape installation sculpted by Scheible.

"Visitors to the Blue Line will be invited to create their own experiences and add their own unique voices to the installation," says Scheible. The artist will demonstrate different sculptural uses for masking tape at the Blue Line Gallery every Tuesday in July during Downtown Tuesday Nights, 5-8pm and July 17, 10am-5pm.

WHO: Blue Line Gallery
WHAT: A Mile of Tape: Interactive Installation by Danny Scheible
WHEN: July 6 - August 14, 2010; Opening Reception, July 17, 6:30-9:00 p.m.
Installation/Demonstration dates: Tuesdays in July, 5-8pm; 3rd Saturday, July 17, 10am-5pm
WHERE: Blue Line Gallery, 405 Vernon Street, Suite 100, Roseville
WHY: To test the boundaries of art
COST: FREE admission; donations welcome; artwork for sale

ABOUT DANNY SCHEIBLE
Listing his current occupation as “Spirit of Sacramento”, Danny Scheible has been creating and exhibiting his interactive installations in Northern California for the past four years. Constantly looking for ways to challenge the familiar using everyday materials like tape and inviting interactive dialogue with the public, Scheible carries rolls of tape in bracelet form on his arm everywhere he goes, engaging those he encounters in easy conversation about art and imagination. He considers his work to be a catalyst for creation. His large tape sculptures, he says, are akin to the amorphous masses of 20th century German artist Joseph Beauys, whose installations included materials flung into the corners to represent “primordial assemblage from which life and creativity spring.” Recently Scheible has collaborated with his long time love, Zara Hayes, to produce his larger scale installations.

ABOUT ROSEVILLE ARTS BLUE LINE GALLERY
2009 VOTED #1 ART GALLERY IN THE SACRAMENTO REGION—KCRA A-LIST
FAVORITE ART GALLERY IN ROSEVILLE, GRANITE BAY, ROCKLIN—STYLE MAGAZINE
Roseville Arts’ Blue Line Gallery is a non-profit community center for the arts. Further information may be obtained on the website: www.rosevillearts.org or by calling (916) 783-4117. To set up an interview or to request high resolution photography, please contact Veronika Nagy at roseart@surewest.net